This programme is designed to be run using participants’ real-life case examples. Each participant comes to the programme with a real situation in mind in which they want to have greater influence. As well as the programme materials, participants are equipped with a work book which, by the end of the day, has become a fully mapped-out influencing strategy to achieve their particular objective. We explore how to build influencing goals, understanding who you need to influence, what makes them tick, identifying the best influencing strategy and the skills and behaviours required to persuade and create a win-win outcome for both parties.
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